Henry Stokes has 20+ years of experience in the digital advertising world, having constantly been at the bleeding edge of new developments such as programmatic buying, addressable ads, AI optimization, and outcome-based media. He has grown sales for some of the world’s largest brands such as Nike and Colgate by leading their data-driven digital advertising activation and strategy. Since joining PayPal 6 months ago he has been building the capabilities of the UK PayPal Ads proposition and working closely with merchants and advertisers to launch it in July 2025.