With over 15 years immersed in the e-commerce landscape, Mitul is a Senior Trading Manager at Watches of Switzerland, bringing a deep understanding of commercial analytics, P&L management, omni-channel user journey, compliance and payment operations. A true generalist with a keen eye for numbers, Mitul has played a pivotal role in optimising payment strategies, particularly around traditional credit finance and Buy Now Pay Later (BNPL), and defining online fraud prevention. As a speaker on the 'Unlocking Opportunity' panel, Mitul will share valuable insights on how luxury retailers are leveraging flexible payment options and integrating AI to maximise revenue, retention, and reach.