The day opens with Suzan Kereere setting a merchant-first tone, followed by Enrique Lores’ keynote outlining PayPal’s vision for the future of commerce. From there, executive discussions explore agentic commerce, platform strategy, and how trust and integrated systems are reshaping checkout and growth. 

The focus then shifts to the consumer as a growth engine, with Diego Scotti and Live Nation examining evolving behavior and new paths to engagement and conversion. Sessions with TikTok and PayPal leaders bring this to life—showing how commerce is moving from scroll to sale through optimization and global scale—before turning to the agentic era, where PayPal and Abercrombie share how they are adapting platforms and competing in an AI-driven ecosystem.